Advertising Opportunities

What happened to Bird Watcher’s Digest?

Like many people, Rich Luhr and Mike Sacopulos watched in dismay when Bird Watcher’s Digest shut down in December 2021. Mike is a lifelong birder and attorney, and Rich is a long-time niche magazine publisher. Together, we decided that this publication was too good to simply disappear.

Now joined by key contributors and staff of the prior magazine, we have resumed bi-monthly publication as “BWD”, starting with the July/August 2022 issue (digital and print). The magazine has increased to full size to unlock the beautiful images and improve readability, with a stunning new layout. Most prior authors and photographers will continue to contribute, along with a few new rising stars.

Everyone who was a paid subscriber to Bird Watcher’s Digest when it ceased publication will get a free trial subscription to the new BWD magazine. They’ll receive the balance of issues left on their subscription, up to one year. This means that BWD will launch with about 15,000 subscribers, and grow from there.

How can my company/organization benefit from the new BWD?

Our goal is to make BWD the best birding magazine in the world.

If you want your business to reach the most engaged and active birders, BWD is the place to put your message.

To get started, or for more information including a copy of the first issue and our 2022 Media Kit, please contact:

Jim Rohrlack, National Advertising Director
[email protected]
(847) 809-6931